After more than 90 years of helping South Africans answer the call of adventure, Cape Union Mart is entering a bold new era. The iconic outdoor retailer is evolving beyond its long-standing Adventure Starts Here positioning with the launch of Live Life Outside, a new brand platform that reflects not only how the outdoors and Cape Union Mart have changed, but how South Africans themselves are choosing to live, move and connect today. For decades, Cape Union Mart has been synon