The world of Wicked has officially entered the self-care space. ORDO has partnered with the global franchise to launch a limited-edition electric toothbrush collection in South Africa, bringing Glinda and Elphaba-inspired design to everyday oral care. The Wicked x ORDO collection reimagines the brand’s best-selling Sonic Lite toothbrush in two-character editions — Elphaba Thropp (R1,099) and Glinda Upland (R1,099) — combining playful aesthetics with clinical performance.