Oakley joins SA Rugby as Official Eyewear Supplier

SA Rugby and Oakley have signed a new partnership, with the worldrenowned eyewear brand coming on board as the proud eyewear supplier of the Springboks national teams.

“As a globally respected performance brand with deep roots in sport, Oakley shares our commitment to excellence, innovation and pushing boundaries at the highest level,” said Rian Oberholzer, CEO of SA Rugby.

“Rugby is a game that demands clarity, precision and resilience and this partnership brings together two brands united by a passion for high performance and inspiring athletes and supporters alike. We look forward to a successful relationship.”

Seth Hulley, Sports Marketing Manager at Oakley, said: “I am extremely excited and proud to announce this partnership between Oakley and the Springboks, which feels like a natural alignment of performance, heritage and global ambition.

“This brings together a brand synonymous with innovation and athlete precision with a team that embodies resilience and national pride, creating a platform that goes far beyond sponsorship to truly inspire fans and athletes alike.”

Oakley has always understood this intersection, designing products that perform at the highest level while making a genuine cultural statement. For SA Rugby, this partnership extends the team's reach into the lifestyle space authentically, whether training in Johannesburg, walking the streets of Cape Town, or competing on the world stage.

Luca Magni, Head of Performance Sports Marketing at Oakley, added: “The Springboks are more than a team. They are a symbol of identity, unity and cultural pride that transcends the game of rugby.

“At Oakley, we're drawn to athletes and teams who shape sport beyond performance, influencing how it's seen, felt and lived. This partnership is about celebrating that impact and building something that connects sport, culture and community in a meaningful way.”

About Oakley Inc.

Founded in 1975 in Foothill Ranch, Southern California, Oakley has built a global legacy in sport performance and culture. With over 900 patents and counting, Oakley is fueled by a legacy of delivering the unexpected, led by a collective of visionaries, pioneers, and mad scientists who elevate physics to an art form to push the boundaries of human potential. This relentless pursuit of innovation beyond reason has made Oakley one of the most iconic and inimitable brands in sport, trusted by world-class athletes globally who rely on the brand to perform at the highest level.

Oakley is known for its High-Definition Optics and Prizm™ technology, offering optical clarity, precision, impact resistance, and UV protection in its range of eyewear, from sunglasses and prescription eyewear to premium goggles. The brand’s design philosophy extends to apparel, footwear and accessories that deliver technical excellence and bold aesthetics.

Proudly part of EssilorLuxottica, Oakley continues to design for the future and deliver to the present. Additional information is available at oakley.com. About South African Rugby Union South African Rugby Union (SARU) oversees professional and amateur rugby across South Africa, managing all national teams including the Springboks, Blitzboks, Springbok Women and Junior Boks. Issued by SA Rugby Communications