If big, soft, 90s-inspired volume is leading this season’s hair conversation, this new launch from Moroccanoil is one to have firmly on your radar. The new Moroccanoil Texture & Volume Powder delivers concentrated root lift with up to 48-hour hold while remaining completely touchable. No stiffness. No residue. No crunch. In consumer testing, 98% agreed hair had instant body and lift, and 98% agreed it did not feel sticky or stiff. Particularly effective for fine or flat hair,