48-Hour Volume Without Crunch | New Moroccanoil Launch

If big, soft, 90s-inspired volume is leading this season’s hair conversation, this new launch from Moroccanoil is one to have firmly on your radar.

The new Moroccanoil Texture & Volume Powder delivers concentrated root lift with up to 48-hour hold while remaining completely touchable. No stiffness. No residue. No crunch. In consumer testing, 98% agreed hair had instant body and lift, and 98% agreed it did not feel sticky or stiff.

Particularly effective for fine or flat hair, it creates structured lift at the root that can be reactivated throughout the day without reapplying product. The finish is natural and semi-matte, making it ideal for both polished blowouts and effortless texture.

With volume-led styling continuing across red carpets and runways, this is a strong fit for upcoming trend features, fine-hair solution edits, and new-in beauty pages.